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Timmies Goes Dark

Welcome to Tim Hortons, will that be a Double-Double Dark or Original? As of today Dark Roast coffee makes its debut at Tim Hortons restaurants, the first time in the company’s 50 year history that an alternate blend is available, along with Tim Hortons Original premium blend. According to research, many consumers enjoy consuming a darker roast coffee. A recent survey showed that approximately half of Canadian and U.S. coffee drinkers say that the last coffee they had was a dark roast. The new Dark Roast coffee will sell for the same price as Tim Hortons Original coffee blend.

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