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County Hopes New Brand Helps Change The Perception of The Area

Hastings County is “wildly authentic.”

The new brand was announced last week. Luisa Sorrentino, the Marketing Coordinator with Economic and Tourism Development with Hastings County, says it’s not only to celebrate the County’s history and heritage. “But also to go forward and increase our growth, development and change the perception of Hastings County from a hidden gem to a well-known tourist and economic destination.”

She adds that it was important to make this brand change as a “united front” with the 14 municipalities in the County. At the announcement meeting, a representative from each municipality attended.

Work on the brand started last year when the County brought in a marketing firm to help with the change. “The process was quite inclusive,” Sorrentino says. The County worked with residents, businesses, politicians and many others within the County. “Many, many partners have contributed to the brand as we see it today,” she says.

“Branding is what people think and feel about a place,” Sorrentino says. “Some of the ideas and the impression people have, and we want to help shape that.”

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