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United Way closing in on $2M fundraising goal, but needs late push

The United Way of Hastings and Prince Edward is in the final days of its campaign to raise $2 million.  Donations made before the end of the month, will count towards the 2022 campaign total. 

The success of the final push will have big implications for North Hastings, as the United Way funds several programs and agencies in the region. 

Executive Director Brandi Hodge explains:

“We’re funding many organizations in Bancroft, including North Hastings Children’s Services, North Hastings Community Cupboard, Community Care North Hastings, Bancroft Community Transit,” she says.

“We’re primarily supporters of those organizations. Without our funding, their ability to provide services in North Hastings is limited.  We’re funding a little above a quarter million dollars per year in the North Hastings community.”

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Hodge says the campaign is “close” to the goal, but not there yet. She says it’s been a challenging year for agencies, which makes their appreciation for donations even greater.

“Inflation is definitely challenging the non-for-profit sector for sure. Organizations are being asked to do more with less.

“Their ability to fundraise over the past year has been pretty limited. Donors are absolutely doing what they can and so many are contributing.  But we’re certainly seeing some decreases in some of our workplace (salary deduction fundraising) campaigns.  People don’t have that little extra bit right now. So we’re really appealing to those who do.” 

This year’s total will be announced at a campaign achievement event in Belleville on February 7. While several fundraising events were held throughout 2022, now the best way to donate is directly to the United Way, through its website

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