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OHTO hires new Marketing Director

An organization that works to boost tourism in the Highlands has a new leader who can help spread the word about what’s happening here. 

The Ontario Highlands Tourism Organization has hired Luisa Sorrentino as its new marketing director. 

She previously worked in economic development roles for Hastings County and the Belleville BIA. 

The OHTO promotes the work of tourism businesses in a broad region of Eastern Ontario, including Hastings and Renfrew Counties.

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Sorrentino began on February 1st. She says she’s excited because she loves to “tell stories through tourism” and “create that sense of wonderment and connection.”

She also says she hopes to work with the tourism community to elevate the OHTO brand and “help others discover the region.”

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